Customers / Apparel e-commerce
Color Room
Full-funnel e-commerce marketing for a family clothing brand selling everything from baggy jeans to kurtis.
01 / The challenge
Color Room sells across men's, women's, and kids' lines — baggy pants, joggers, cargos, kurtis, cord sets — plus a wholesale arm with no minimum order. Wide catalogs are hard on ad accounts: without structure, spend pools on a few hero products while the rest of the range never gets seen.
02 / What we do
- Split campaigns by category line so each range gets deliberate budget instead of competing in one pot.
- Kept retail and wholesale messaging separated — bulk-order buyers and end customers see different offers.
- Set up conversion tracking through the storefront so product-level results, not link clicks, decide what scales.
03 / Where it stands
The catalog now works as a portfolio: proven categories fund the flights that test new lines, and the wholesale pipeline gets its own steady, measurable stream of inquiries rather than piggybacking on retail ads.
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