Customers / Men's fashion
Manfare
Omnichannel marketing for a men's fashion retailer running a Bashundhara City store alongside its online shop.
01 / The challenge
Manfare has sold panjabis, shirts, and menswear since 2017 from a store in Bashundhara City Shopping Complex and a growing online shop. The two channels can starve each other: online campaigns that ignore the store miss half the business, and store-first thinking leaves the website idle.
02 / What we do
- Ran the channels as one funnel — campaigns carry both the online catalog and the store location, and Eid and seasonal pushes are planned across both.
- Built creative around their in-house lookbook so ads carry the same polish as the store.
- Focused paid support on the occasions that drive menswear in Bangladesh: the two Eids, winter, and wedding season.
03 / Where it stands
Seasonal campaigns now lift both tills at once — the online shop takes the orders and the store takes the walk-ins the same week. Marketing follows one calendar the whole business plans against.
“Eid used to be chaos we improvised through. Now it is a campaign we start planning a month out, and both the store and the site feel it.”
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