Customers / Food & dairy
Kazi Bazar
Brand-building and performance marketing for a ghee producer sourcing from the milk capital of Bangladesh.
01 / The challenge
Kazi Bazar makes granular ghee in-house from Sirajganj milk and sells it direct, cash on delivery, with a check-before-you-pay guarantee. In a category full of adulteration worries, the marketing has to do one job above all others: make a first-time buyer trust an online ghee seller.
02 / What we do
- Built the content strategy around provenance — the Sirajganj sourcing, the in-house production, the open-box delivery policy — instead of price.
- Supported their weekly Facebook Live draws with promotion that turns viewers into first orders.
- Ran always-on acquisition with careful frequency control, since trust-led categories punish repetitive advertising.
03 / Where it stands
The brand now has a story buyers repeat back in comments and reviews — where the milk comes from, and that you can open the jar before paying. First orders convert into repeat orders, which is the economics a single-product food brand lives on.
“Our product needs trust before it needs reach. They understood that from the first conversation, and the content shows it.”
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