Customers / Clothing retail
Payra Shopping
Performance marketing for a Pallabi clothing retailer known for branded jeans.
01 / The challenge
Payra Shopping built its name on branded jeans, selling cash on delivery from Pallabi with active Facebook and YouTube followings. COD retail lives or dies on order quality — reach that produces unconfirmed or returned parcels costs more than it earns.
02 / What we do
- Optimized campaigns toward confirmed orders rather than raw messages or clicks.
- Used video content on the channels they already run to pre-sell fit and quality — the questions COD buyers hesitate on.
- Concentrated delivery targeting where their courier record shows parcels actually complete.
03 / Where it stands
Ad spend now buys deliverable orders, not conversations that go nowhere. Returns trend down while the jeans the shop is known for do the acquiring.
More customers
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